YouTube is constantly changing and evolving. Long gone are the days dominated past funny true cat videos and dogs on skateboards. Today YouTube is also a place for marketers .

Over 1 billion hours of video are watched on YouTube daily — that'south more than Netflix and Facebook video combined.

1 billion hours of YouTube video daily

But, here'south the kicker… 62 per centum of businesses use Youtube as a aqueduct to mail video content — which is crazy!

C razy-awesome for you that is — because when used effectively, YouTube is an extremely powerful business tool. But in gild to heave your sales , you've got to become more free YouTube views.

In this article, you'll learn 18 ways to go more views on YouTube, build your make, and heave your sales .

But offset, let's talk chop-chop about how to brand a video on YouTube.

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Mail service Contents

  • How to Make a Video on YouTube
  • How to Get More than Views on YouTube
    • one. Create Compelling Content
    • two. Encourage Viewers to Subscribe
    • iii. Create Playlists to Proceed People Watching
    • 4. Promote Other Videos with End Screens and Cards
    • 5. Add together a Watermark to Your Videos
    • 6. Make Sure Your Videos Are Embedding Enabled
    • 7. Promote Your Videos on Other Social Channels
    • 8. Sympathise the Importance of 'Lookout man Time'
    • 9. Nurture a Community
    • 10. Optimize Your Video Titles
    • 11. Optimize Your Aqueduct
    • 12. Create a YouTube Trailer Featuring Your Best Content
    • 13. Create Compelling Thumbnail Images
    • fourteen. Transcribe Your Videos
    • fifteen. Publish Your Videos at The Best Time
    • sixteen. Invite Guest Vloggers
    • 17. Build an Influencer Customs
    • xviii. Know What'due south Viral
  • Your Turn
  • Want to Learn More?

How to Make a Video on YouTube

  • Plan Your Video

Before you outset making a video for YouTube you lot need to plan what y'all want to produce. Generate a storyboard outlining each scene or department of the video. Think about the messaging yous want to portray to your audience and program where in the video you will include calls-to-action . This is of import as you need people to want to do something afterwards watching the video.

  • Write Your Script

Based on your video program, begin writing your video script. Try to keep the linguistic communication relatable and highly-seasoned to your audience. If your video is a beginners guide, don't use too many technical terms. If you are making an in-depth YouTube video, brand certain to include terms that are specific to the industry to build trust with your viewers. Don't create a long script if your storyboard is brusque as it will mean a lot of lingering on screens that will not make for a good viewing experience.

  • Create a Shot List

Having a shot list volition encourage you to call up about the smaller details, like lightning direction and camera placement. Make sure to create one once you're done writing your script. It should include all of the things that help requite a sense of direction to your production, such equally the camera setup or activeness/dialogue each scene requires.

  • Organize Your Scene

Will your video be animated, live-action, or existent-fourth dimension? What kind of props volition you need when making your video so that your YouTube followers will stay engaged during your whole video? These questions are important to answer as they will help make your video look more than professional. Invest in branding to add to the background of your videos and thumbnails so that your video looks pinnacle quality .

  • Ready Yourself

If you are starring in the video, or just directing it, information technology is important to gear up and practice so that the real thing will go off without a hitch. The devil is in the detail when it comes to making a YouTube video, so practicing will account for all the things that could go wrong when shooting.

  • Edit Your Video

After doing a few takes of each scene the magic starts – you can first editing your video to omit small mistakes or elements of scenes that don't fit. Take the fourth dimension here to ask whether each line sounds natural, and delete lines that don't fit into the overall video.

  • Upload YouTube Video

Within the YouTube platform, you tin can upload your video, including a title, tags, and a description for your audience . These things will assist your audience to find your video through. If you are planning to create more than one video on a detail topic, you tin create a playlist and add information technology to this. Call back near adding cards and captions to your video to aid users navigate more than effectively around your aqueduct.

  • [Additional Tip] Get Live

Once you take plenty experience creating videos, why not endeavour going live and talking to your audience in real-fourth dimension. Respond questions from your audience in the moment and requite your viewers the ultimate viewing experience.

How to Become More Views on YouTube

Now allow's spring directly into the specifics of getting more views on YouTube.

1. Create Compelling Content

It won't thing how many hacks or ads you employ if your videos aren't good. And then how tin can you create compelling content that will get more views on YouTube? Well, ane of the best ways is to create 'how to' videos :

How-to Videos

Only identify what your ideal customers most want to know, and then create videos that come across their needs. Does this work? You lot bet. YouTube creator Graham Cochrane racked up 51 one thousand thousand YouTube views by focusing on how-to content.

How-to YouTube Videos

Cochrane finds video ideas in the comments of his social channels. If that doesn't work, he asks his community what they'd like him to make videos most.

Simple, right?

Cochrane said , "An amazing thing happens when you ask people what they need and desire, and then you lot go and make it for them — they think you lot read their mind!" Bottom-line: Consistently create content that solves your ideal customer's bug or meets their needs. It'south the way to develop a loyal customs of fans and get more views on YouTube.

2. Encourage Viewers to Subscribe

Have you ever heard the saying, "Your best new customers are your old customers"? In other words, retaining customers can be a powerful way to grow your business concern. Well, the same holds true for YouTube views.

Which is why one of the easiest ways to get more views on YouTube is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that you release. How do you go viewers to subscribe?

The best way is simply to ask at the beginning and end of each video!

YouTube Subscribe to Channel

But don't just enquire viewers to subscribe to your YouTube aqueduct. Make sure that you lot also prompt them to turn on the notification bell after they've clicked 'Subscribe.'

YouTube Notification Bell

This way, in one case a viewer subscribes, they'll be notified every time yous upload a new video. Growing your subscribers is vital to getting more gratuitous YouTube views, and then start asking your viewers to subscribe at present!

iii. Create Playlists to Keep People Watching

YouTube'southward own statistics show that "tiptop-performing brands on YouTube build and promote twice as many playlists as the bottom 25%."

YouTube Playlists

Why do playlists work so well? Auto-play. It takes effort to pull your attention abroad from videos yous're enjoying when they just keep playing. In fact, at that place's a cognitive bias at work chosen 'loss aversion.'

Loss aversion states that the pain of losing something is twice as bad as the pleasure received from gaining something equivalent. For example, loss disfavor suggests that people will work twice every bit hard to keep $100, as they will proceeds $100. Motorcar-play uses loss aversion to reframe the state of affairs.

The question is no longer, "Exercise y'all want to sentry another video enough to actively click play?" Now, the question is, "Do you lot want to stop watching enough to actively click away?". It'due south subtle but powerful, and if your content is skillful, viewers will often proceed watching. Likewise, playlists can help improve search rankings, as playlist titles are another opportunity to target keywords.

The easiest manner to create a YouTube playlist is to navigate to each video y'all'd like to add and click the '+' icon underneath the video.

Add YouTube Video to Playlist

Then you lot can create a new playlist or add information technology to an existing playlist. To get more views on YouTube, create a playlist of your best content and start promoting it today!

iv. Promote Other Videos with End Screens and Cards

Cards and end screens are tools that you can utilize to promote your videos to get more views on YouTube. First, yous'll need to verify your YouTube account to access these features. To do this, click on your profile picture show in the top correct, and and so click 'Creator Studio'. Adjacent, click on the 'Status and features' tab:

YouTube Creator Studio

On this page, you're able to view actress YouTube channel features and set them up. At present allow'southward take a closer look at end screens and cards.

An end screen is a dedicated frame that you tin identify at the terminate of your videos to wrap things upwardly, and highlight calls-to-action.

Cards are a tool that you can set to popular-up someday in the video. You can set these to straight people to another video or playlist, or yous can create a poll carte du jour which is a great way to inquire viewers what they'd similar to see more of (remember tip number i?).

You tin can see both at piece of work in this example from the Oberlo YouTube aqueduct :

YouTube Cards and End Screens

To add end screens and cards to your videos, become to the Creator Studio and click 'Video Manager,' then click 'Videos.' Find the video that yous want to add the end screen card to and click 'Edit.' One time you're on the video editor page, you lot can add together terminate screens and cards past clicking the carte du jour items at the top of the page:

Add YouTube End Screen and Cards

End screens and cards are powerful tools, so make sure you use them to present calls-to-action in your YouTube videos.

five. Add together a Watermark to Your Videos

Watermarks allow you lot to proceeds more subscribers and complimentary YouTube views by promoting your channel across all of your videos. Essentially, a watermark is just an image that yous can set to appear on all of your videos — most brands utilize their logo. When a viewer hovers their mouse over a watermark, information technology prompts them to subscribe. Which is why the Shopify YouTube channel has chosen a watermark saying 'subscribe':

YouTube Watermark

One time over again, you need to verify your YouTube account to be able to upload a watermark. It'south worth pointing out that you can't pick and choose which videos display watermarks and which don't — they either appear on all of your videos or none of them.

To add a watermark to your videos head to the Creator Studio and click 'Branding.'

Add YouTube Watermark

Then click 'Add together a Watermark' and upload your image.

In summary, utilise this simple tool to promote your brand on your YouTube channel.

Tip: Pattern a watermark that is square, transparent, and above 50×fifty pixels. As YouTube shrinks down watermarks when displaying them in the corner of the videos, creating a larger one will help ensure your branding is visible to your target audience .

six. Make Sure Your Videos Are Embedding Enabled

Yous've spent ages creating an awesome video and now your viewers want to share it on their websites and blogs!

…simply they tin can't. Because y'all forgot to enable embedding.

* Gulp*

Allowing viewers to embed your video on their websites and blogs is an effective way for your brand to reach new audiences and go more views on YouTube. If a video has embedding enabled, when a viewer clicks 'Share' underneath the video window, YouTube will evidence them the 'Embed' option:

YouTube Video Embed

One time they click on this, they'll be able to copy the video's embedding code and paste it onto their blog or website.

YouTube Video Embed Code

To enable embedding, head to the Creator Studio and navigate to the video's edit folio.

Then click 'Advanced Settings' and roll down to the "Distribution options" and make certain the "Allow Embedding" is ticked:

Allow YouTube Video Embedding

Bottom-line: Make sure your videos have embedding enabled to encourage viewers to share your content.

If you lot have followers on other social channels, let them know each time you upload a new video to YouTube. A good mode to do this is with a short teaser video. In the example below, we created a minute-long teaser for a new YouTube video, then we posted it on the Oberlo Facebook page with a link to the full video on the Oberlo YouTube channel .

Share YouTube Video on Facebook

To make things easier, attempt using a social media scheduling tool like Hootsuite or Buffer . Simply don't just stick to social channels. You tin can also embed your YouTube videos in relevant blog posts and pages on your website.

And don't forget virtually e-mail marketing . With an manufacture average open charge per unit of 18 percentage and a purchase rate of 66 percent, electronic mail marketing is a powerhouse when it comes to sales conversions. It doesn't demand to exist also complicated either.

Hither at Oberlo, we send out a simple email letting our subscribers know when nosotros release a new video.

YouTube Video Email Marketing

(Psst! If you haven't already, brand sure to subscribe to our newsletter to learn more virtually how to build your online business organisation.)

YouTube isn't a standalone social channel, then make certain to cross-promote your videos through your complimentary marketing channels .

viii. Understand the Importance of 'Lookout Time'

YouTube describes their algorithm equally a " search and discovery system ."  This algorithm determines which videos are shown:

  • On the homepage
  • Every bit suggested videos
  • In search results
  • Under the Subscriptions tab
  • Through notifications that viewers take created

What's more, the algorithm doesn't but impact individual videos, simply entire YouTube channels. YouTube's algorithm is complex, only the nearly of import thing to understand is that it's heavily based on 'Watch Fourth dimension.' In fact, according to YouTube , "Each video uploaded — also as every channel on YouTube — is 'ranked' by sentry time."

Lookout Time is how much time people spend actually watching your videos:

YouTube Watch Time

Lesser-line: YouTube rewards quality. The meliorate your videos are, the more time people spend watching them. This volition increase your Watch Fourth dimension minutes and then YouTube will favor your videos and aqueduct.

One more than thing: Your YouTube channel can also earn 'watch fourth dimension credits' for referring viewers to other videos. It's basically like chapter marketing .

In summary: Focus on retaining viewers for every bit long equally you can, and don't be afraid of promoting other YouTube channels in your niche!

YouTube isn't just a video search engine. It's also a social network. So to get more views on YouTube, y'all demand to use it like other social networks. In other words, it isn't plenty to but regularly share videos, y'all also need to actively engage your audience.

How? The best way is to simply respond to comments — especially if someone asks a direct question. Considering other viewers will be more than probable to comment themselves if they know they'll receive a response.

As yous can see below, we practice what we preach here at Oberlo!

Reply to YouTube Comments

It only takes a 2d, and you can practice information technology while you're browsing your comments for new video ideas (remember tip number one?). You lot should also be an active member of your niche community. Subscribe to other channels in your niche, leave comments on their videos, and share whatever that your own audience might enjoy. In other words, give before you get.

If yous engage generously and authentically, viewers will notice and it will exist much easier to constitute your brand in a niche of passionate fans. And remember, promoting other videos will score you lot Lookout Fourth dimension credits, which volition help to boost your channel in YouTube's algorithm. Lastly, you can besides involve viewers directly.

1 of the easiest means to practise this is to agree a competition or prize draw. For example, you could ask viewers to share your video on Facebook and leave a annotate to be entered into a draw to win i of your products. Growing a loyal, active community is a surefire way to become more than views on YouTube.

10. Optimize Your Video Titles

YouTube is a search engine. Which means search engine optimization (SEO) matters.

YouTube's algorithm takes multiple items into account when selecting videos for search results. And the platform provides a number of opportunities to optimize your aqueduct and videos — including video file names, titles, descriptions, and tags.

So include as much data as possible. Crucially, you demand to know which keywords you desire your videos and channel to rank for.

Keywords in YouTube Video Titles

YouTuber Graham Cochrane discovers relevant keywords past typing potential keywords into the search bar to meet what appears in the autocomplete. You lot tin can likewise utilize free keyword tools similar Google Trends and Google Ads Keyword Planner .

But beware… YouTube will penalize you lot for including keywords that aren't relevant to your video. Also proceed your titles between lx-70 characters long . This gives you the most room to create a compelling title, while too ensuring that it won't be cutting curt in search results. Lastly, don't forget the humans!

Certain, you need to use keywords to help your videos rank in search results, but to get more costless YouTube views, y'all too demand your video titles and descriptions to entreatment to viewers. In full general, aim for a balance between authentic, informative, and attention-grabbing.

As the famed copywriter David Ogilvy one time wrote , "When you take written your headline, yous have spent lxxx cents out of your dollar." So whatever you do, pay close attention to your video titles.

11. Optimize Your Channel

Optimizing your channel is vital to strengthening your brand and boosting your YouTube views. And YouTube provides plenty of means to optimize your channel. Here'southward how Daniel Wellington has done it:

Daniel Wellington YouTube

Let'south rapidly run through some of the master components:

Create a strong, consistent brand artful.

Ensure that your YouTube branding is consistent with your website and other social channels. This means using the same logo, images, and colors . Your profile flick should be 800 x 800 pixels. It should also still look proficient when displayed smaller. Your imprint fine art should be at least 2560 x 1440 pixels, and in that location's a template to help you design your banner art in YouTube's Creator Academy .

Optimize your YouTube channel description.

This is shown on your channel's 'About' tab. You only go one,000 characters, and then make 'em count. What should you write in your YouTube channel description? Well, start with a quick description of your brand and the benefits of your products.

Then tell viewers why they should watch your YouTube videos. Are you teaching them something? Or is your channel mostly nearly entertainment? Bottom-line: Tell viewers what's in information technology for them. Simply like your individual video titles, brand certain that you include your targeted keywords in your YouTube channel description.

Add together your social channels, links to your website, and a style to get in contact.

In other words, make it piece of cake for viewers to find out more than about your brand.

Add together channel keywords.

Once you've researched and decided on the keywords y'all want your aqueduct to rank for in the search results, click "Channel," so "Advanced." Then just input your keywords into the box titled "Aqueduct Keywords."

YouTube Channel Keywords

Lastly, enable related channels.

"1 of the biggest mistakes I see business concern channels brand is that they plough off the 'related channels' feature on YouTube," said Syed Balkhi , the founder of List25 (which has over 2.3 one thousand thousand subscribers and 582 one thousand thousand views).

By turning it off, you remove your aqueduct from YouTube's recommendations. As a consequence, you'll lose the network effect that makes YouTube such a powerful tool.

In summary, make certain that you optimize your YouTube aqueduct and that all of your information is complete.

12. Create a YouTube Trailer Featuring Your Best Content

Your YouTube trailer is a short video that's shown to new visitors on your channel. It's a fantastic opportunity to:

  • Show viewers what kind of content you create,
  • Highlight the benefits your channel provides,
  • And, encourage them to subscribe.

At that place are no specific rules effectually the trailer's maximum length, just most YouTubers keep information technology betwixt 25-30 seconds.

What makes a fantastic YouTube trailer? A dainty brusque video that conveys your story, ambitions, and vision. So, when thinking of ideas for your trailer, ask yourself, "What's my groundwork"? "What do I hope to achieve"? "What compelled me to create a YouTube aqueduct"?

Continue the most interesting things y'all have to say reserved for the first few seconds, merely sprinkle your personality throughout the trailer, like international series entrepreneur Peter Sage did:

To create your trailer, become to your channel homepage and click "Customise Channel." This volition redirect you to a page where yous can upload your trailer's footage. Once done, write a description, enter your SEO tags, and click "Publish."

how to create a YouTube trailer

After publishing, head back to your channel homepage and click the Customise Channel push button once more. The trailer should now be present in your video library. Fix information technology as your YouTube trailer by clicking the "For New Visitors" tab.

And that's it. Your aqueduct trailer is ready to make an impact. Let it do the legwork of impressing whoever decides to cheque out your aqueduct.

thirteen. Create Compelling Thumbnail Images

A thumbnail is a video'south preview image. This little epitome is extremely important if you desire to get more free YouTube views. When yous upload a video, you tin cull 1 of the auto-generated thumbnail images.

Don't. Instead, create and upload your own custom thumbnail prototype. YouTube reports that 90 percent of the peak-performing videos on YouTube use them — and for good reason.

YouTube Custom Thumbnails

(If you lot haven't yet, you demand to verify your YouTube business relationship to access this feature.)

An effective thumbnail image can help your videos stand out.

YouTube Video Thumbnails

YouTube says , "Thumbnails require an art director's eye for branding, and shouldn't be an reconsideration." In fact, they recommend that you think almost your thumbnail before you showtime filming. That manner, you can make certain y'all capture the footage needed to create a compelling thumbnail image. A good thumbnail is i that is heart-catching, compelling, coinciding with your brand, and accurately represents the video'southward content.

In general, try to include:

  • Brightly colored backgrounds
  • Close-ups of faces
  • Text overlays
  • Subtle branding — similar a small logo or watermark

Okay, what about the technicalities? Your thumbnail should:

  • Employ a 16:nine aspect ratio, as this is the most used attribute ratio in YouTube players
  • Have a resolution of 1280×720
  • Have a file-size of less than 2MB
  • Exist formatted equally a .JPG, .GIF, .BMP, or .PNG

You tin as well use a gratis image editing and graphic pattern tool similar Canva to create your thumbnails. Call up, thumbnails are one of the best ways to take hold of the attention of people browsing YouTube, so make sure that yours are effective and compelling.

To larn more nigh the perfect YouTube thumbnail size and all-time practices, check out our guide hither.

14. Transcribe Your Videos

Creating videos is great, but sometimes your audience will demand a transcription due to language constraints or disability. YouTube allows for closed captions where a transcript is added as subtitles to a video. Viewers can toggle these subtitles on and off at will. If you program on opening your videos to an international market, transcriptions can exist a groovy idea. Translating scripts are useful for helping those with other language abilities to sympathize your videos ameliorate.

How do y'all create a transcription document for upload to YouTube? It is quite uncomplicated really. You lot create a SubRip Subtitle file, SRT for curt, which includes the start and finish times next to the text.

SRT Subtitle File

This tin can then be saved equally a file with timings included so that text displays at the right time in the video.

SubRip Subtitle File

Once uploaded to YouTube, or whatsoever other video platform, double cheque your timings are correct and viola, you've got yourself a closed explanation video.

Upload YouTube Subtitle File

xv. Publish Your Videos at The Best Time

The all-time time is when your target visitors are watching your videos. Fortunately, this is no longer a mystery every bit YouTube tracks the hours and days when your audience is on YouTube. You can dig into your "When your viewers are on YouTube" report to identify peak times and publish content in an hour or 2 earlier those peaks. Publishing earlier volition give your audience a chance to discover your new videos, resulting in more than free views.

To access the report, go to your channel homepage, click Customize Aqueduct, select Analytics from the left-paw tab beneath your channel profile picture, and click the Audition tab. Yous should now see the option to generate a "When your viewers are on YouTube" report. If you don't have enough daily views to generate this written report, then you lot can try publishing in the hours we've mentioned in our post The Best Fourth dimension to Post on Social Media in 2021 .

16. Invite Guest Vloggers

Invitee blogging is a great manner to gain new followers and viewers. Identifying influencers who take a similar audience to yours volition open your channel up to potential viewers who have the same interests as you. Edifice a close relationship with these influencers after creating a video with them volition mean that they volition share your videos with their followers if yous practise the same for them. This reciprocity is a surefire way to proceeds free new views on YouTube.

Invitee Vloggers are neat not just for gratuitous ways to get more views just also to add more than variety to your videos. Having some other person to brainstorm video ideas with can open up the door to creative videography which will, in turn, create more views on your YouTube channel.

Digital marketer and writer Jordan Platten often records videos with influencers:

guest invite free YouTube videos

For certain, it's not simply his audience tuning in and sharing these videos, but the influencer's also.

Post-obit on from guest vloggers, building a strong influencer community that shares community content and works together to help everyone involved is a dandy manner to go more views on your YouTube channel. Beingness an influencer can be very lonely and competitive. Reaching out to influencers similar to yourself to share knowledge and data tin assist to build a community of influencers that look after each other and aid people who are struggling.

Identifying like influencers through tools like Unamo or Buzzsumo and reaching out to them will commencement the brawl rolling but be sure to have a goal and compelling reason to maintain contact so that information technology is a reciprocal human relationship and not one-sided.

eighteen. Know What's Viral

Keeping up to engagement with things happening in your manufacture can be the deviation betwixt becoming popular or sinking into the background. Those with a deep understanding of what is happening in their globe can create videos that are current and interesting to those researching the niche. But this knowledge of your manufacture also helps you lot identify viral content as it happens then you can share it with your following earlier anyone else. Being the first to share data will identify you lot as a leader in your field, leading to more exposure to your content and more than views.

FAQ about getting views on Youtube

What counts every bit a view on YouTube?

A view counts on YouTube when a user intentionally plays a video and watches it for at least 30 seconds. Repeat views besides stand up up to a certain point (around 4-5 views), after which YouTube stops counting repeated playback from the user'due south account or device.

Where is the best place to share YouTube videos?

There's no 1 best place to share your videos, as you can become a bigger attain by distributing them on multiple platforms. Here are some websites where you tin can share or promote your YouTube videos:

  1. Reddit
  2. Facebook
  3. Instagram
  4. Twitter
  5. Pinterest
  6. LinkedIn
  7. Quora
  8. Medium
  9. Digg
  10. Personal website/blog
  11. Newsletter
  12. BoredPanda
  13. Niche forums
  14. Wimp
  15. Stumbleupon

How do I share a YouTube video from my mobile?

  1. Open the relevant YouTube video.
  2. Tap the "Share" icon and re-create the video URL.
  3. Paste the URL on the platform where you desire to share the video.

If you choose to share the video on a specific platform, tap on that platform's proper name instead of copying the video URL. And then select the contact you wish to share the video with, and allow YouTube handle the rest.

Your Plough

There y'all have it: 18 ways to become more views on YouTube!

In summary: First, focus on creating great content that your target audience will love.

Then practise your all-time to optimize your content and channel, and promote your content through other channels.

Lastly, get involved in your niche community and nurture relationships with your viewers!

Which one of these tactics are you lot going to apply first to get more than YouTube views? Go out a annotate below and allow usa know!